Average size

Thumbs up to Debenhams, the first department store in Britain to display mannequins our size.

Jo Swinson   Photograph: Debenhams

Most other shops use size 8 or size 10 because we all want to see how clothes look on women who are three sizes smaller than us, don’t we?


Many teen girls struggle as the hormones of puberty give fullness to their hips and a roundness to their belly.  This struggle is made worse by the changing room battle, wishing to fit the stereotype of female perfection – no hips, flat belly, long legs, and now we have the aspiration of the thigh gap.

There are many different ways of countering the damaging effects of impossible cultural ideals for womanhood – more realistic mannequins is one.

Posted on 12 March 2014
Musings: Parenting girls
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